Postmodernism

I have began to research into postmodernism and how it is influential to music video and the music industry.


Modernism

• Believes in ultimate experimentation.
• Broke boundaries that were previously set in all different art forms.
• Elitist - appealing to the elite- most educated.
• Only the educated would understand abstract and advanced art.
• 1900's, particularly 1940's and 1950's.
• Taking things to the extreme.

Postmodernism

• In theory the end of originality.
• Bricolage/Pastiche - Definition: Taking things from different sources. Media term - Taking pieces of what's been done before and placing in a new context. (Eclectic art form).
• Highly self referential- wanting the audience to understand that it is engaged with a text.
• Allusion - reference to another text - Intertextuality.