Carol Vernallis Music Video Theory

What is clear from my detailed research is that the music videos synchronise the images with the rhythm of the music itself, Vernallis states that the videos exhibit, "quick cutting or editing on the beat". This is evident in a number of videos i have analysed, for example in Tupac - Ghetto Gospel it follows this theory various times throughout. Specifically showing the effect in a fairly fast montage.

The music videos i have analysed have a number of very short scenes or edits with consistently quick cuts; this notion is also explored by Vernallis who states, "edits in music video come far more frequently than in film".

There s a massive responsibility of editing in music video, the editing has to be to be able to convey the narrative if there is one to be displayed. "Music video editing bears a far greater responsibility for many elements than does classic Hollywood film editing".

"...the editing in a music video works hard to ensure that no single element (the narrative, the setting, the performance, the star, the lyrics, the song) gains the upper hand".