- The album cover design establishes the genre of the music.
- It establishes the identity of artists.
- It established credibility of the artist and the album itself.
- It seeks to attract audience attention through striking imagery.
- It acts as a persuasive device drawing the audience in.
- The cover can be original, Inventive, Innovative, Unique or conventional depending on what is sought.
- Album cover use codes and conventions to communicate with the audience.
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